Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry
This article examines the effect of social media advertising features (interactivity, entertainment, informativeness, and perceived relevance) on customer perceived value and brand love within the retail industry. The required main data for this research was gathered from customers of large hypermar...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000234 |
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