<i>WebTrackingScore:</i> A Combined Web Tracking Risk Score System for Websites

Privacy awareness has increased in recent years. In many countries, websites warn users about their use of cookies and Web browsers provide mechanisms to protect user privacy. However, it is not easy for users to understand tracking risks associated with browsing a given website. To address this, se...

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Main Authors: Álvaro D. Guillén Cava, Antonio Ruiz-Martínez
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Future Internet
Subjects:
Online Access:https://www.mdpi.com/1999-5903/17/1/3
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author Álvaro D. Guillén Cava
Antonio Ruiz-Martínez
author_facet Álvaro D. Guillén Cava
Antonio Ruiz-Martínez
author_sort Álvaro D. Guillén Cava
collection DOAJ
description Privacy awareness has increased in recent years. In many countries, websites warn users about their use of cookies and Web browsers provide mechanisms to protect user privacy. However, it is not easy for users to understand tracking risks associated with browsing a given website. To address this, several privacy scanners have emerged to evaluate the privacy practices of websites. However, the scores these scanners provide are often limited to a small number of Web tracking indicators and are thus incomplete. To overcome this limitation, in this paper, we present <i>WebTrackingScore</i>, which provides users with a simple and intuitive indication of the privacy risk associated with visiting a website from a tracking perspective. Its design is based on an in-depth analysis of tracking mechanisms and the behaviour of some of the most frequently visited sites. Based on <i>WebTrackingScore</i>, we have analysed how the most popular websites are classified.
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spelling doaj-art-ead2aa610d5a43d0adfc46f8801b217b2025-01-24T13:33:32ZengMDPI AGFuture Internet1999-59032024-12-01171310.3390/fi17010003<i>WebTrackingScore:</i> A Combined Web Tracking Risk Score System for WebsitesÁlvaro D. Guillén Cava0Antonio Ruiz-Martínez1Department of Information and Communications Engineering, Faculty of Computer Science, University of Murcia, Campus of Espinardo, 30100 Murcia, SpainDepartment of Information and Communications Engineering, Faculty of Computer Science, University of Murcia, Campus of Espinardo, 30100 Murcia, SpainPrivacy awareness has increased in recent years. In many countries, websites warn users about their use of cookies and Web browsers provide mechanisms to protect user privacy. However, it is not easy for users to understand tracking risks associated with browsing a given website. To address this, several privacy scanners have emerged to evaluate the privacy practices of websites. However, the scores these scanners provide are often limited to a small number of Web tracking indicators and are thus incomplete. To overcome this limitation, in this paper, we present <i>WebTrackingScore</i>, which provides users with a simple and intuitive indication of the privacy risk associated with visiting a website from a tracking perspective. Its design is based on an in-depth analysis of tracking mechanisms and the behaviour of some of the most frequently visited sites. Based on <i>WebTrackingScore</i>, we have analysed how the most popular websites are classified.https://www.mdpi.com/1999-5903/17/1/3web trackingfingerprintingstateful web trackingstateless web trackingprivacy assessment
spellingShingle Álvaro D. Guillén Cava
Antonio Ruiz-Martínez
<i>WebTrackingScore:</i> A Combined Web Tracking Risk Score System for Websites
Future Internet
web tracking
fingerprinting
stateful web tracking
stateless web tracking
privacy assessment
title <i>WebTrackingScore:</i> A Combined Web Tracking Risk Score System for Websites
title_full <i>WebTrackingScore:</i> A Combined Web Tracking Risk Score System for Websites
title_fullStr <i>WebTrackingScore:</i> A Combined Web Tracking Risk Score System for Websites
title_full_unstemmed <i>WebTrackingScore:</i> A Combined Web Tracking Risk Score System for Websites
title_short <i>WebTrackingScore:</i> A Combined Web Tracking Risk Score System for Websites
title_sort i webtrackingscore i a combined web tracking risk score system for websites
topic web tracking
fingerprinting
stateful web tracking
stateless web tracking
privacy assessment
url https://www.mdpi.com/1999-5903/17/1/3
work_keys_str_mv AT alvarodguillencava iwebtrackingscoreiacombinedwebtrackingriskscoresystemforwebsites
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