Tourism Transformed: How Netflix’s „Wednesday” Enhanced Destination Marketing in Busteni, Romania

The recent success of the Netflix series ‘Wednesday’ has placed Cantacuzino Castle in Bușteni, Romania, at the center of film-induced tourism. This study examines how the phenomenon of set-jetting, contributed to a rise in both domestic and international tourism in Bușteni, Romania. Drawing on data...

Full description

Saved in:
Bibliographic Details
Main Authors: Razvan Tiberiu Radu, Alina C. Radu
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2024-12-01
Series:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:
Online Access:http://eia.feaa.ugal.ro/images/eia/2024_3/Radu_Radu.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!