Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia
The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attracti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Qubahan
2023-11-01
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| Series: | Qubahan Academic Journal |
| Subjects: | |
| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/180 |
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