The impact of a western country of reference (COR): The effect on Jordanian youth consumer

The impact of a western country of reference (COR): The effect on Jordanian youth consumer

This study sought to empirically test the novel Country-of-Reference (COR)-effect by investigating the impact of Westernization on Jordanian youth’s purchasing behavior. The constructs examined were (Social-Identity) Self-Discrepancy, eWOM, and Herd Behavior in relation to Western COR and subse...

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Bibliographic Details
Main Authors: Mohammad Al Khasawneh, Fandi Omeish, Sager Alharthi, Diala Al Asmar, Joude Al-Taher
Format: Article
Language:English
Published: Growing Science 2025-01-01
Series:International Journal of Data and Network Science
Online Access:https://www.growingscience.com/ijds/Vol9/ijdns_2024_155.pdf
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