The impact of a western country of reference (COR): The effect on Jordanian youth consumer
This study sought to empirically test the novel Country-of-Reference (COR)-effect by investigating the impact of Westernization on Jordanian youth’s purchasing behavior. The constructs examined were (Social-Identity) Self-Discrepancy, eWOM, and Herd Behavior in relation to Western COR and subse...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2025-01-01
|
| Series: | International Journal of Data and Network Science |
| Online Access: | https://www.growingscience.com/ijds/Vol9/ijdns_2024_155.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|