MODELLING TOURISM DEMAND USING GOOGLE ANALYTICS: A CASE STUDY OF PORTUGAL’S ALENTEJO REGION
The development of information and communication technologies, specifically the Internet, has changed the way tourists plan their trips, being one of the most important information sources for tourism decision-making. However, a limited number of studies has been developed to analyse the causal rel...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2022-06-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5652 |
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