Integrating Data Analytics into Traditional Media: Opportunities and Strategic Advantages

As traditional media transforms and adapts to the digitalisation epoch, data analysis technology becomes a critical tool for enhancing competitiveness and ensuring relevance in a rapidly changing conditions. Many news organisations are increasingly adopting data analytics strategies in order to imp...

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Bibliographic Details
Main Authors: Веньхао Чжен, Вікторія Опанасенко
Format: Article
Language:English
Published: Kyiv National University of Culture and Arts 2025-05-01
Series:Український інформаційний простір
Subjects:
Online Access:http://ukrinfospace.knukim.edu.ua/article/view/330022
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