PENGARUH BRAND AWARENESSS, BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND EQUITY PADA PRODUK BAN IRC DI CV. RAJAWALI INTI SUKSES
The purpose of this research is to explain and identify the effect of brand awareness, brand association, and perceived quality on brand equity, as well as the effect of brand equity as mediation on purchase intention.The sample of 148 people have the role as respondents in this research, by usi...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-02-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/3071 |
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