Unlocking the metaverse: Determinants of voluntary adoption in e-commerce

Acceptance hinges on various conditions, influenced by purpose. Different purposes dictate user acceptance factors. Some relate to professional necessity, others to personal tech adoption. This study focusses on voluntary metaverse adoption for product purchase and discerning determinants. The aim o...

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Bibliographic Details
Main Authors: Radka Bauerová, Michal Halaška
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Sustainable Futures
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825000061
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