Snowballing signaling theory in startup valuation: a systematic review on investor behavior, market forces and growth dynamics

This systematic review integrates content analysis and bibliometric methods to explore how market forces, investor perceptions and theoretical frameworks influence startup valuation across different fundraising stages. Following PRISMA 2020 guidelines, the study analyzes 344 news articles and 970 ac...

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Bibliographic Details
Main Authors: Muchamad Arif Zamani, Ersa Tri Wahyuni, Hamzah Ritchi, Tettet Fitrijanti
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2530752
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