COMMUNICATION STRATEGIES OF SMALL BUSINESS IN THE CONTEXT OF MEDIATISATION (UKRAINIAN CASES OF THE MARTIAL LAW PERIOD)
In the context of martial law, modern business in Ukraine requires the development and constant updating of effective strategies to support small enterprises. This article examines the role of information and communication tools in the context of mediatisation, digitalisation, and socio-political c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2025-05-01
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| Series: | Baltic Journal of Economic Studies |
| Subjects: | |
| Online Access: | http://baltijapublishing.lv/index.php/issue/article/view/2855 |
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