Resistance and Adaptation: How Senior Professionals in Advertising Relate to AI
In recent years, the mass adoption of artificial intelligence (AI) tools capable of generating creative content, such as images, videos, and text, has transformed the way creative professionals work. Since the release of ChatGPT in November 2022, AI has become a focal point of interest. Research com...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2025-04-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V04_2024_102.pdf |
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