Using Multi-Criteria Decision Models in Investigating the Key Factors of Success in Marketing and Location Branding in an Uncertain Environment
Purpose: In today's business environment, marketing and brand management are critical. Studies show that business owners' high and attractive skill is known by their ability to create and manage a brand. For this reason, brands are one of the most important visible assets of the organizati...
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| Main Author: | |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2023-09-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_166736_ee9730d0c810510397961261f5fa91fd.pdf |
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