Business Model Innovation and Firm Performance of SMEs During the COVID-19 Pandemic: Test of Serial Mediation Model

Business Model Innovation and Firm Performance of SMEs During the COVID-19 Pandemic: Test of Serial Mediation Model

The study examines the effect of business model innovation on SME firm performance in its direct and indirect relationship with entrepreneurial orientation and competitive advantages during the COVID-19 pandemic. This study used an analytical research design with a positivist philosophy. Structured...

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Bibliographic Details
Main Authors: Prakash Kumar Gautam, Dhruba Kumar Gautam, Prem Prasad Silwal
Format: Article
Language:English
Published: SAGE Publishing 2025-05-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251342148
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