Business Model Innovation and Firm Performance of SMEs During the COVID-19 Pandemic: Test of Serial Mediation Model
The study examines the effect of business model innovation on SME firm performance in its direct and indirect relationship with entrepreneurial orientation and competitive advantages during the COVID-19 pandemic. This study used an analytical research design with a positivist philosophy. Structured...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251342148 |
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