Developing educational and career pathway frameworks in the floristry industry
The floristry industry has been facing challenges due to a lack of awareness of potential career opportunities, an aging workforce, and intensifying competition between retail florist shops and other shopping channels. These challenges have led to a significant decline in the employment of floral de...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Maximum Academic Press
2023-01-01
|
| Series: | Technology in Horticulture |
| Subjects: | |
| Online Access: | https://www.maxapress.com/article/doi/10.48130/TIH-2023-0012 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The floristry industry has been facing challenges due to a lack of awareness of potential career opportunities, an aging workforce, and intensifying competition between retail florist shops and other shopping channels. These challenges have led to a significant decline in the employment of floral designers. Education, which facilitates the transfer of knowledge and skills to younger generations, is crucial to ensure the continued success of the profession. The objective of this research was to integrate all educational and career pathways into a structured system to serve as a training roadmap for attracting young talent into the workforce and for designers to gain certifications to foster their professional development. An exhaustive environmental scan was conducted regarding the educational and career pathways in the floristry industry. Based on an analysis of the information collected, major educational and career pathway components in the floristry industry in the United States were identified and summarized. Diagrams with the interconnections of all educational and career pathway components for floral designers were created, and education programs of major pathway components were characterized according to key differentiating factors. The framework and findings of this research could facilitate the discussion for developing strategies to reverse the downward trends of employment. |
|---|---|
| ISSN: | 2833-4337 |