THE PROBLEMS OF MARKETING PERFORMANCE MEASUREMENT
The presented article deals with the problems of marketing performance measurement. In order to measure marketing performance we should determine the costs of marketing activities as well as the volume of revenues generated in the process of their implementation. There are different indicators that...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
|
| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1218 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|