What motivate consumers’ purchase intention and the intention to continue watching in livestream shopping
Abstract A growing number of companies are adopting livestream shopping as a means of recommending their products to consumers. However, the question of whether the purchase intention for sustainable clothing amongst consumers can be increased by livestream shopping remains unclear. Therefore, the p...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-07-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05363-0 |
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