PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR
The purpose of this article is to present specific character of so called ‘sensitive research’ on the example of studies on consumers’ emulatory behaviour, since we argue here that for respondents an imitation represents a sensitive topic. The paper is aimed at presenting particular methodological d...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
|
| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1340 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832544090631176192 |
|---|---|
| author | Aleksandra Burgiel |
| author_facet | Aleksandra Burgiel |
| author_sort | Aleksandra Burgiel |
| collection | DOAJ |
| description | The purpose of this article is to present specific character of so called ‘sensitive research’ on the example of studies on consumers’ emulatory behaviour, since we argue here that for respondents an imitation represents a sensitive topic. The paper is aimed at presenting particular methodological difficulties encountered in such studies and at discussing possible solutions to these problems. The reflections are based on literature studies, author's experience in researching similar subjects and some chosen results of the primary research conducted by the author, referring among others to imitation in consumers’ behaviour. The research was conducted in the form of a personal interview in autumn 2010 on a nationwide sample of 1,200 people. Some results of this study prove e.g. that there are differences between respondents’ statements when projective and direct questions are used, so the researcher should find a way to interpret the divergent data. The article leads to a conclusion that such sensitive research projects as studies on imitation need specific approach, use of special measurement techniques as well as cautious interpretation of their results. |
| format | Article |
| id | doaj-art-e1c66cc7663448b9be8a7e0592db3466 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-e1c66cc7663448b9be8a7e0592db34662025-02-03T11:10:51ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-12-0110(59)PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIORAleksandra Burgiel0Uniwersytet Ekonomiczny w KatowicachThe purpose of this article is to present specific character of so called ‘sensitive research’ on the example of studies on consumers’ emulatory behaviour, since we argue here that for respondents an imitation represents a sensitive topic. The paper is aimed at presenting particular methodological difficulties encountered in such studies and at discussing possible solutions to these problems. The reflections are based on literature studies, author's experience in researching similar subjects and some chosen results of the primary research conducted by the author, referring among others to imitation in consumers’ behaviour. The research was conducted in the form of a personal interview in autumn 2010 on a nationwide sample of 1,200 people. Some results of this study prove e.g. that there are differences between respondents’ statements when projective and direct questions are used, so the researcher should find a way to interpret the divergent data. The article leads to a conclusion that such sensitive research projects as studies on imitation need specific approach, use of special measurement techniques as well as cautious interpretation of their results.https://pefim.sggw.edu.pl/article/view/1340consumer behaviourconsumer researchsensitive issuesemulator behaviour |
| spellingShingle | Aleksandra Burgiel PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR Polityki Europejskie, Finanse i Marketing consumer behaviour consumer research sensitive issues emulator behaviour |
| title | PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR |
| title_full | PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR |
| title_fullStr | PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR |
| title_full_unstemmed | PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR |
| title_short | PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR |
| title_sort | problems of researching consumers on sensitive issues some observations on the example of emulatory behavior |
| topic | consumer behaviour consumer research sensitive issues emulator behaviour |
| url | https://pefim.sggw.edu.pl/article/view/1340 |
| work_keys_str_mv | AT aleksandraburgiel problemsofresearchingconsumersonsensitiveissuessomeobservationsontheexampleofemulatorybehavior |