PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR
The purpose of this article is to present specific character of so called ‘sensitive research’ on the example of studies on consumers’ emulatory behaviour, since we argue here that for respondents an imitation represents a sensitive topic. The paper is aimed at presenting particular methodological d...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1340 |
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