Implementation of factor analysis for identifying cultural differences in personal selling
This study aims to explore intercultural and gender customer differences in Czechia regarding their perceptions of verbal and nonverbal personality traits of salespeople during personal sales interactions. By examining these differences, the research provides valuable insights for scholars and prac...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Economics – Varna
2025-06-01
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| Series: | Business & Management Compass |
| Subjects: | |
| Online Access: | https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/116 |
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