FEATURES OF FORMING MARKETING OF AN ECO-ORIENTED ENTERPRISE
The purpose of writing the article is to study the formation of marketing of an enterprise that operates on an environmental basis. It also aims to substantiate the objective need of implementing an ecomarketing strategy into it. We established that eco-friendly products have recently become increas...
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| Main Author: | |
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| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. N. Karazin Kharkiv National University
2023-12-01
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| Series: | Соціальна економіка |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/soceconom/article/view/22974 |
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