Role of Tour Operators and Travel Agencies in Promoting Sustainable Tourism
Due to its relative contribution and growing impact in the economy, tourism can play an important role in advancing the universal 2030 Agenda for Sustainable Development, including the application of bioeconomy principles, when governed with social responsibility, following sector specific standa...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2019-08-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2845.pdf |
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| Summary: | Due to its relative contribution and growing impact in the economy, tourism can play an
important role in advancing the universal 2030 Agenda for Sustainable Development,
including the application of bioeconomy principles, when governed with social
responsibility, following sector specific standards as the ones provided by the Global
Sustainable Tourism Council. In consideration of their privileged position within the tourism
supply chain the study focusses on tour operators attempting to capture their current efforts
toward social responsibility and the degree to which their activities comply with the
applicable criteria for sustainable tourism. For three of the most important Romanian tour
operators, the study provides an inventory of concrete ongoing activities and organizational
governing principles in force which demonstrates a fairly high commitment toward social
responsibility. However, companies recognise that such commitment it seeks to strengthen
the corporate image rather than more fundamental sustainability goals. Among respondents,
awareness of social responsibility principles and themes is higher than the awareness about
specific sustainable tourism criteria. Moreover, the accent falls on the organization in
question and only incidentally other supply chain links are involved. Further efforts have to
be deployed in order to systematically implement the relevant sustainable tourism code, but
companies manifest concern about the financial outcomes of such an investment |
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| ISSN: | 1582-9146 2247-9104 |