The influence of big data, content marketing, and artificial neural networks on purchase decisions: the moderating role of purchase intentions

The influence of big data, content marketing, and artificial neural networks on purchase decisions: the moderating role of purchase intentions

This study aims to explore the direct effect of big data variables, content marketing and artificial neural networks on purchase intention variables and purchasing decisions; and 2) the indirect effect of big data variables, content marketing and artificial neural networks on purchasing decisions mo...

Full description

Saved in:
Bibliographic Details
Main Authors: Sudarsono Sudarsono, Azis Rachman
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-11-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
big data
content marketing
artificial neural networks
buying interest
buying decision.
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/4722
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items