Effects of Typographic Salience on the Processing and Acquisition of Reversed Subtitles

This study explores whether typographically enhanced reversed subtitles better optimize vocabulary learning compared to plain reversed captions across 30 Arabic and Spanish novices. Analyses reveal complex interactions while multimedia principles substantially improved Spanish comprehension and rete...

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Main Authors: Hussein Abu-Rayyash, Shatha Alhawamdeh, Haya Alghufaily, Shima Asadi
Format: Article
Language:English
Published: Translation and Intercultural Communication (TICC) 2024-03-01
Series:Media and Intercultural Communication: A Multidisciplinary Journal
Subjects:
Online Access:https://www.micjournal.org/article_189236_9ce598612a8c86125be47e1b44fc010e.pdf
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author Hussein Abu-Rayyash
Shatha Alhawamdeh
Haya Alghufaily
Shima Asadi
author_facet Hussein Abu-Rayyash
Shatha Alhawamdeh
Haya Alghufaily
Shima Asadi
author_sort Hussein Abu-Rayyash
collection DOAJ
description This study explores whether typographically enhanced reversed subtitles better optimize vocabulary learning compared to plain reversed captions across 30 Arabic and Spanish novices. Analyses reveal complex interactions while multimedia principles substantially improved Spanish comprehension and retention, optimization efficacy critically falters for Arabic’s intricate derivational morphology. Significant limitations emerge in generalized “one-size-fits-all” augmentation assumptions, indicating personalized accommodations aligned with typological properties as instrumental pathways for unlocking excellence. Quantifying specific enhancement asymmetries spotlights imperative transitions toward frameworks actively reducing inequities through customized supports responsive to evolving needs and abilities, as enhancement techniques hold immense potential if implementation frameworks progress. Findings contribute compelling directives for equitably implementing multimedia learning at scale. However, realizing enduring collective benefit remains contingent on elevating adaptation specifications to overcome consolidation barriers tied to intrinsic structural complexities.
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institution Kabale University
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publisher Translation and Intercultural Communication (TICC)
record_format Article
series Media and Intercultural Communication: A Multidisciplinary Journal
spelling doaj-art-ddbf90f8c9b7474f954e873e370270152025-01-25T04:10:53ZengTranslation and Intercultural Communication (TICC)Media and Intercultural Communication: A Multidisciplinary Journal2980-98942024-03-0121406010.22034/mic.2024.434405.1009189236Effects of Typographic Salience on the Processing and Acquisition of Reversed SubtitlesHussein Abu-Rayyash0Shatha Alhawamdeh1Haya Alghufaily2Shima Asadi3Kent State University, USAKent State University, USAKent State University, USAKent State University, USAThis study explores whether typographically enhanced reversed subtitles better optimize vocabulary learning compared to plain reversed captions across 30 Arabic and Spanish novices. Analyses reveal complex interactions while multimedia principles substantially improved Spanish comprehension and retention, optimization efficacy critically falters for Arabic’s intricate derivational morphology. Significant limitations emerge in generalized “one-size-fits-all” augmentation assumptions, indicating personalized accommodations aligned with typological properties as instrumental pathways for unlocking excellence. Quantifying specific enhancement asymmetries spotlights imperative transitions toward frameworks actively reducing inequities through customized supports responsive to evolving needs and abilities, as enhancement techniques hold immense potential if implementation frameworks progress. Findings contribute compelling directives for equitably implementing multimedia learning at scale. However, realizing enduring collective benefit remains contingent on elevating adaptation specifications to overcome consolidation barriers tied to intrinsic structural complexities.https://www.micjournal.org/article_189236_9ce598612a8c86125be47e1b44fc010e.pdftextual enhancementlanguage acquisitionvocabulary comprehensioncognitive effortretention
spellingShingle Hussein Abu-Rayyash
Shatha Alhawamdeh
Haya Alghufaily
Shima Asadi
Effects of Typographic Salience on the Processing and Acquisition of Reversed Subtitles
Media and Intercultural Communication: A Multidisciplinary Journal
textual enhancement
language acquisition
vocabulary comprehension
cognitive effort
retention
title Effects of Typographic Salience on the Processing and Acquisition of Reversed Subtitles
title_full Effects of Typographic Salience on the Processing and Acquisition of Reversed Subtitles
title_fullStr Effects of Typographic Salience on the Processing and Acquisition of Reversed Subtitles
title_full_unstemmed Effects of Typographic Salience on the Processing and Acquisition of Reversed Subtitles
title_short Effects of Typographic Salience on the Processing and Acquisition of Reversed Subtitles
title_sort effects of typographic salience on the processing and acquisition of reversed subtitles
topic textual enhancement
language acquisition
vocabulary comprehension
cognitive effort
retention
url https://www.micjournal.org/article_189236_9ce598612a8c86125be47e1b44fc010e.pdf
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