Effects of Typographic Salience on the Processing and Acquisition of Reversed Subtitles

This study explores whether typographically enhanced reversed subtitles better optimize vocabulary learning compared to plain reversed captions across 30 Arabic and Spanish novices. Analyses reveal complex interactions while multimedia principles substantially improved Spanish comprehension and rete...

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Bibliographic Details
Main Authors: Hussein Abu-Rayyash, Shatha Alhawamdeh, Haya Alghufaily, Shima Asadi
Format: Article
Language:English
Published: Translation and Intercultural Communication (TICC) 2024-03-01
Series:Media and Intercultural Communication: A Multidisciplinary Journal
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Online Access:https://www.micjournal.org/article_189236_9ce598612a8c86125be47e1b44fc010e.pdf
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Summary:This study explores whether typographically enhanced reversed subtitles better optimize vocabulary learning compared to plain reversed captions across 30 Arabic and Spanish novices. Analyses reveal complex interactions while multimedia principles substantially improved Spanish comprehension and retention, optimization efficacy critically falters for Arabic’s intricate derivational morphology. Significant limitations emerge in generalized “one-size-fits-all” augmentation assumptions, indicating personalized accommodations aligned with typological properties as instrumental pathways for unlocking excellence. Quantifying specific enhancement asymmetries spotlights imperative transitions toward frameworks actively reducing inequities through customized supports responsive to evolving needs and abilities, as enhancement techniques hold immense potential if implementation frameworks progress. Findings contribute compelling directives for equitably implementing multimedia learning at scale. However, realizing enduring collective benefit remains contingent on elevating adaptation specifications to overcome consolidation barriers tied to intrinsic structural complexities.
ISSN:2980-9894