NAVIGATING JUSTICE AND LEGAL EQUILIBRIUM IN AUTOMATIC PRICING ALGORITHMS: A CROSS BORDER LEGAL APPROACH

Automatic pricing algorithms with artificial intelligence (AI) technology in e-commerce have a significant impact on the running of the industry. This creates benefits as well as reaps polemics. Discrimination against consumers is one of them. For this reason, comprehensive treatment is needed to pr...

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Bibliographic Details
Main Authors: Nanda Yuniza Eviani, Ahsan Yunus, Noor Ashma Hafizhah, Irwansyah Irwansyah
Format: Article
Language:English
Published: Universitas Lampung 2024-05-01
Series:Cepalo
Subjects:
Online Access:https://jurnal.fh.unila.ac.id/index.php/cepalo/article/view/3380
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