Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impacts

The objective of this paper is to investigate the influence of trace constituents of Brazilian and Portuguese cultures on the establishment of relationships of trust. For this purpose the head office of a Portuguese multinational company and its subsidiary in Brazil were investigated, by means o...

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Main Authors: Lúcio Flávio Renault de Moraes, Anderson de Souza Sant’Anna, Daniela Martins Diniz, Fátima Bayma de Oliveira
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2016-01-01
Series:Tourism & Management Studies
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Online Access:https://tmstudies.net/index.php/ectms/article/view/795/pdf_18
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author Lúcio Flávio Renault de Moraes
Anderson de Souza Sant’Anna
Daniela Martins Diniz
Fátima Bayma de Oliveira
author_facet Lúcio Flávio Renault de Moraes
Anderson de Souza Sant’Anna
Daniela Martins Diniz
Fátima Bayma de Oliveira
author_sort Lúcio Flávio Renault de Moraes
collection DOAJ
description The objective of this paper is to investigate the influence of trace constituents of Brazilian and Portuguese cultures on the establishment of relationships of trust. For this purpose the head office of a Portuguese multinational company and its subsidiary in Brazil were investigated, by means of research of a qualitative nature, utilizing the case study method. Regarding data collection, twelve interviews were carried out with managers drawn from both countries, based on an interview script developed from a wide-ranging review of the literature on the theme, especially that written from the anthropological perspective, as proposed by Schein (1986). The reports of the interviews gave evidence of the relevance of a more effective management of cultural artefacts, in particular greater attention to the sharing of values, in order to foster the building of stronger bonds of trust and to stimulate cultural contexts more in tune with contemporary organizational discourse.
format Article
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institution Kabale University
issn 2182-8466
language English
publishDate 2016-01-01
publisher University of Algarve, ESGHT/CINTURS
record_format Article
series Tourism & Management Studies
spelling doaj-art-dd87d54144854e91828171f0928ddc6a2025-02-02T00:01:18ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662016-01-0112118819510.18089/tms.2016.12120Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impactsLúcio Flávio Renault de Moraes0Anderson de Souza Sant’Anna1Daniela Martins Diniz2Fátima Bayma de Oliveira3Faculdade de Pedro Leopoldo, Mestrado Profissional em Administração, Rua Teófilo Calazans de Barros, 100, Pedro Leopoldo, Minas Gerais CEP 30190-080, BrasilFundação Dom Cabral, Núcleo de Liderança, Av. Princesa Diana 760, Alphaville, Lagoa dos Ingleses, 34000-000 - Nova Lima, Minas Gerais, BrasilUniversidade Federal de MG, Doutorado em Administração, Av. Antônio Carlos, 6627 / sala 4012 - Pampulha - 31270-901 - Belo Horizonte, Minas Gerais, BrasilFundação Getúlio Vargas, Educação, Praia de Botafogo, 190, Rio de Janeiro, 22250-900, BrasilThe objective of this paper is to investigate the influence of trace constituents of Brazilian and Portuguese cultures on the establishment of relationships of trust. For this purpose the head office of a Portuguese multinational company and its subsidiary in Brazil were investigated, by means of research of a qualitative nature, utilizing the case study method. Regarding data collection, twelve interviews were carried out with managers drawn from both countries, based on an interview script developed from a wide-ranging review of the literature on the theme, especially that written from the anthropological perspective, as proposed by Schein (1986). The reports of the interviews gave evidence of the relevance of a more effective management of cultural artefacts, in particular greater attention to the sharing of values, in order to foster the building of stronger bonds of trust and to stimulate cultural contexts more in tune with contemporary organizational discourse.https://tmstudies.net/index.php/ectms/article/view/795/pdf_18culturenational cultureorganizational culturecultural diversitytrust
spellingShingle Lúcio Flávio Renault de Moraes
Anderson de Souza Sant’Anna
Daniela Martins Diniz
Fátima Bayma de Oliveira
Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impacts
Tourism & Management Studies
culture
national culture
organizational culture
cultural diversity
trust
title Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impacts
title_full Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impacts
title_fullStr Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impacts
title_full_unstemmed Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impacts
title_short Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impacts
title_sort portuguese and brazilian national cultures organizational culture and trust an analysis of impacts
topic culture
national culture
organizational culture
cultural diversity
trust
url https://tmstudies.net/index.php/ectms/article/view/795/pdf_18
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AT andersondesouzasantanna portugueseandbraziliannationalculturesorganizationalcultureandtrustananalysisofimpacts
AT danielamartinsdiniz portugueseandbraziliannationalculturesorganizationalcultureandtrustananalysisofimpacts
AT fatimabaymadeoliveira portugueseandbraziliannationalculturesorganizationalcultureandtrustananalysisofimpacts