Portuguese and Brazilian national cultures, organizational culture and trust: an analysis of impacts
The objective of this paper is to investigate the influence of trace constituents of Brazilian and Portuguese cultures on the establishment of relationships of trust. For this purpose the head office of a Portuguese multinational company and its subsidiary in Brazil were investigated, by means o...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2016-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/795/pdf_18 |
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| Summary: | The objective of this paper is to investigate the influence of trace
constituents of Brazilian and Portuguese cultures on the establishment
of relationships of trust. For this purpose the head office of a
Portuguese multinational company and its subsidiary in Brazil were
investigated, by means of research of a qualitative nature, utilizing the
case study method. Regarding data collection, twelve interviews were
carried out with managers drawn from both countries, based on an
interview script developed from a wide-ranging review of the
literature on the theme, especially that written from the
anthropological perspective, as proposed by Schein (1986). The
reports of the interviews gave evidence of the relevance of a more
effective management of cultural artefacts, in particular greater
attention to the sharing of values, in order to foster the building of
stronger bonds of trust and to stimulate cultural contexts more in tune
with contemporary organizational discourse. |
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| ISSN: | 2182-8466 |