Dynamic Strategies on Firm Production and Platform Advertisement in Crowdfunding considering Investor’s Perception

Taking investor’s perception into account, the optimal decisions about the product quality and platform advertisement are investigated in a dynamic model in the context of crowdfunding. Researches in the literature, however, usually set investor’s perception as a fixed value and rarely consider the...

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Bibliographic Details
Main Authors: Ying Ji, Ju Wei, Zhong Wu, Shaojian Qu, Baojun Zhang
Format: Article
Language:English
Published: Wiley 2018-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2018/3726080
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