NEXT GENERATIONS OF CONSUMERS – CHALLENGES AND OPPORTUNITIES FOR BRANDS
Young people are a heterogeneous public, characterized by a lack of patience and attention, eager to learn more about thingsbut without reaching a level of depth, always connected and always running, hungry for goods, but lacking money. The youngare also the most desirable audience for brands, in te...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2015-06-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1240 |
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