Visual storytelling and cultural connection in GCC social media advertising
IntroductionSocial media has transformed brand communication in the GCC, making culturally relevant visual storytelling essential for effective engagement.MethodsA cross-sectional online survey was conducted among 231 participants across the six GCC countries to examine perceptions of visual storyte...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-08-01
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| Series: | Frontiers in Communication |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1584156/full |
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