GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAIN
The growing importance of gastronomy in travel decisions has made it a key factor in selecting cultural tourism destinations. This research analyzes tourists' interest in Granada's cuisine, a city with two UNESCO World Heritage Sites. Fieldwork involved 1,612 validated surveys from touri...
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Editura Universităţii din Oradea
2024-08-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55313-1285.pdf |
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| author | Franklin CORDOVA-BUIZA Lucía GARCÍA-GARCÍA Lucía CASTAÑO-PRIETO José VALVERDE-RODA |
| author_facet | Franklin CORDOVA-BUIZA Lucía GARCÍA-GARCÍA Lucía CASTAÑO-PRIETO José VALVERDE-RODA |
| author_sort | Franklin CORDOVA-BUIZA |
| collection | DOAJ |
| description | The growing importance of gastronomy in travel decisions has made it a key factor in selecting cultural tourism
destinations. This research analyzes tourists' interest in Granada's cuisine, a city with two UNESCO World Heritage Sites.
Fieldwork involved 1,612 validated surveys from tourists in various local gastronomy establishments. Analysis revealed three
tourist segments based on their interest in gastronomy: survivors, enjoyers, and experiencers. Survivors view gastronomy as a
minor part of their experience, enjoyers appreciate it as part of their cultural immersion, and experiencers seek unique
culinary adventures. Key findings indicate that different tourist types have distinct characteristics and perceptions of local
cuisine as a cultural identity symbol. Understanding these segments helps in tailoring tourism offerings to meet diverse
preferences. This research underscores the significance of innovative culinary offerings and improved facilities to enhance
tourism competitiveness. Consequently, it is crucial to develop strategies that promote gastronomic innovation and improve
service quality in order to attract and satisfy a broader range of tourists. |
| format | Article |
| id | doaj-art-da82aeaa82ce479e84687a6809ee6f6a |
| institution | Kabale University |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-da82aeaa82ce479e84687a6809ee6f6a2025-02-04T06:35:35ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-08-015531124113310.30892/gtg.55313-1285GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAINFranklin CORDOVA-BUIZA0Lucía GARCÍA-GARCÍA1Lucía CASTAÑO-PRIETO2José VALVERDE-RODA3Universidad Privada del Norte, Research, Innovation and Social Responsibility Department, Lima, Peru; Universidad Continental, Faculty of Business Sciences, Huancayo, Peru, e-mail: franklin.cordova@upn.edu.peDepartment of Business Organization, Faculty of Law and Business & Economic Sciences, University of Córdoba, Córdoba, Spain, e-mail: z12gagal@uco.esepartment of Applied Economics, Faculty of Labour Sciences, University of Córdoba, Córdoba, Spain, e-mail: lcastano@uco.esDepartment of Economics and Business, University of Almería, La Cañada, Almería, Spain, e-mail: jvalverde@ual.esThe growing importance of gastronomy in travel decisions has made it a key factor in selecting cultural tourism destinations. This research analyzes tourists' interest in Granada's cuisine, a city with two UNESCO World Heritage Sites. Fieldwork involved 1,612 validated surveys from tourists in various local gastronomy establishments. Analysis revealed three tourist segments based on their interest in gastronomy: survivors, enjoyers, and experiencers. Survivors view gastronomy as a minor part of their experience, enjoyers appreciate it as part of their cultural immersion, and experiencers seek unique culinary adventures. Key findings indicate that different tourist types have distinct characteristics and perceptions of local cuisine as a cultural identity symbol. Understanding these segments helps in tailoring tourism offerings to meet diverse preferences. This research underscores the significance of innovative culinary offerings and improved facilities to enhance tourism competitiveness. Consequently, it is crucial to develop strategies that promote gastronomic innovation and improve service quality in order to attract and satisfy a broader range of tourists.https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55313-1285.pdfsegmentationperceived valueworld heritage sitegastronomygastronomic tourism |
| spellingShingle | Franklin CORDOVA-BUIZA Lucía GARCÍA-GARCÍA Lucía CASTAÑO-PRIETO José VALVERDE-RODA GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAIN Geo Journal of Tourism and Geosites segmentation perceived value world heritage site gastronomy gastronomic tourism |
| title | GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAIN |
| title_full | GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAIN |
| title_fullStr | GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAIN |
| title_full_unstemmed | GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAIN |
| title_short | GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAIN |
| title_sort | gastronomy s influence on choosing cultural tourism destinations a study of granada spain |
| topic | segmentation perceived value world heritage site gastronomy gastronomic tourism |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55313-1285.pdf |
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