GASTRONOMY'S INFLUENCE ON CHOOSING CULTURAL TOURISM DESTINATIONS: A STUDY OF GRANADA, SPAIN
The growing importance of gastronomy in travel decisions has made it a key factor in selecting cultural tourism destinations. This research analyzes tourists' interest in Granada's cuisine, a city with two UNESCO World Heritage Sites. Fieldwork involved 1,612 validated surveys from touri...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2024-08-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55313-1285.pdf |
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| Summary: | The growing importance of gastronomy in travel decisions has made it a key factor in selecting cultural tourism
destinations. This research analyzes tourists' interest in Granada's cuisine, a city with two UNESCO World Heritage Sites.
Fieldwork involved 1,612 validated surveys from tourists in various local gastronomy establishments. Analysis revealed three
tourist segments based on their interest in gastronomy: survivors, enjoyers, and experiencers. Survivors view gastronomy as a
minor part of their experience, enjoyers appreciate it as part of their cultural immersion, and experiencers seek unique
culinary adventures. Key findings indicate that different tourist types have distinct characteristics and perceptions of local
cuisine as a cultural identity symbol. Understanding these segments helps in tailoring tourism offerings to meet diverse
preferences. This research underscores the significance of innovative culinary offerings and improved facilities to enhance
tourism competitiveness. Consequently, it is crucial to develop strategies that promote gastronomic innovation and improve
service quality in order to attract and satisfy a broader range of tourists. |
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| ISSN: | 2065-0817 2065-1198 |