Efektivitas Strategi Segmenting, Targeting dan Positioning Produk Tabungan iB Hijrah Haji Pada Bank Muamalat Indonesia
This study aims to determine how the effectiveness of segmenting, targeting and positioning strategies on iB Hijrah Hajj Savings Products at BMI KC Sumber Cirebon ratio of effectiveness indicators which include product understanding, on time, on target, achieving goals and real changes. This resear...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam IAIN Purwokerto
2025-06-01
|
| Series: | El-Jizya: Jurnal Ekonomi Islam |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/eljizya/article/view/13163 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|