Innovative green consumption in a manufacturing company in the environmental-based view approach: the role of moral obligation, TPBF, green intention and pro-environmental behavior with the moderating effect of innovative work environment

Although the contribution of the manufacturing to gross domestic product is very large, its negative impact on the environment has not been resolved. To answer this challenge, the behavior of employees and workers in consuming natural resources must provide innovative solutions to environmental issu...

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Bibliographic Details
Main Authors: Muhammad Naparin, Widhy Tri Astuti
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2440118
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