HOW TO BUILD A SUCCESSFUL BALANCED SCORECARD

The Balanced Scorecard concept has been adopted by all types of organizations (manufacturing and service, for-profit and not-for-profit, private and public) in virtually every developed and developing nation in the world and it has evolved from its initial purpose of an improved performance measurem...

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Bibliographic Details
Main Authors: Oana Adriana GICĂ, Ovidiu Ioan MOISESCU
Format: Article
Language:English
Published: Universitaria Press Craiova 2007-01-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2007/2007-16.pdf
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