Perceived convenience as a driver of South African Generation Y consumers’ online repurchase intentions
The digital transformation and technological advancements resulting from the fourth industrial revolution (4IR), paired with other external factors including the ramifications of the COVID-19 pandemic, have led to the South African online retail market increasing by 66% in 2020 and surpassing a mark...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2024-11-01
|
| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2024/11/RMR20-2-66-86.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|