THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON SKINTIFIC PRODUCTS: PLS-SEM APPROACH
The swift expansion of the internet has markedly facilitated communication, thereby evolving social media from a tool for personal interaction into a formidable platform for product promotion. This research aims to investigate the effects of social media marketing endeavors on brand awareness, brand...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pattimura
2025-04-01
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| Series: | Barekeng |
| Subjects: | |
| Online Access: | https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/15396 |
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