PROMOTION OF PRODUCTS IN THE COURSE OF FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE

The purpose of this article is to study and reveal the essence of the methods of effective internationalization of products; to study the key nuances of international marketing; to consider modern distribution channels and ways of using digital technologies to promote products internationally. Th...

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Bibliographic Details
Main Authors: Viktor Rozhko, Elvin Haraiev
Format: Article
Language:Ukrainian
Published: V. N. Karazin Kharkiv National University 2024-06-01
Series:Соціальна економіка
Subjects:
Online Access:https://periodicals.karazin.ua/soceconom/article/view/24115
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