Revisiting the Energy-Saving Behavior of Hotel Guests: An Integrated Model of TPB and NAM in Vietnam
This paper explores the energy-saving behavior of hotel guests in the Vietnamese context. We adapted the theory of planned behavior (TPB) and the norm activation model (NAM) to develop a research model with six determinants of energy-saving intention and behavior. A self-administered online survey w...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/6/2/71 |
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