Metaverse in tourism and hospitality industry: science mapping of the current and future trends
Purpose – This study performs a science mapping approach based on bibliometric analysis of the metaverse and its associated technology in tourism and hospitality. As an immersive technology, metaverse has penetrated various segments of human life and business activities. This digital transformation...
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| Main Authors: | Nazim Hanis Zainal Abidin, Muhammad Ashraf Fauzi, Walton Wider, Wan Muhammad Noor Sarbani Mat Daud, Rusnifaezah Musa |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-05-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-05-2024-0089/full/pdf |
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