The impact of electronic commerce adoption on the performance of microenterprises: Do technological context, organizational context, and external environment matter?

Electronic commerce is gaining importance as a hub for product sourcing, helping businesses earn a competitive edge, and connecting with consumers. Despite its enormous benefits, very few microenterprises in Indonesia adopted electronic commerce. This study analyzes three determinants influencing el...

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Bibliographic Details
Main Authors: Suyanto Suyanto, Arvin Winatha, Olivia Tanaya
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-06-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22340/PPM_2025_02_Suyanto.pdf
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