The impact of electronic commerce adoption on the performance of microenterprises: Do technological context, organizational context, and external environment matter?
Electronic commerce is gaining importance as a hub for product sourcing, helping businesses earn a competitive edge, and connecting with consumers. Despite its enormous benefits, very few microenterprises in Indonesia adopted electronic commerce. This study analyzes three determinants influencing el...
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| Main Authors: | Suyanto Suyanto, Arvin Winatha, Olivia Tanaya |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-06-01
|
| Series: | Problems and Perspectives in Management |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22340/PPM_2025_02_Suyanto.pdf |
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