Understanding farmer cooperatives’ intention to adopt digital technology: mediating effect of perceived ease of use and moderating effects of internet usage and training
Digital transformation is an inevitable trend, and adopting digital technology in farmer cooperatives boosts production and efficiency. This study combines the Technology Acceptance Model and the Technology-Organization-Environment framework to explore farmer cooperatives’ intention to adopt digital...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | International Journal of Agricultural Sustainability |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/14735903.2025.2464523 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|