The effects of the antecedents of ewom on tourists' decision-making: Perceived trust as a mediator
Purpose - This study aimed to examine the relationships between the utilitarian perceptions (information quality), hedonic perceptions (pleasure) and social perceptions (social interaction and homophily) of tourists in eWOM - on the one hand and their decision-making processes on the other. Furth...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2024-12-01
|
| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/8_Al-Saad_Alzghoul_Harb |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|