Insurance sector readiness for digital transformation: Empirical evidence from Jordan
The significance of companies’ readiness for digital transformation is becoming more widely recognized. This study, focusing on insurance companies in Jordan, aims to investigate the impact of organizational readiness on digital transformation. The study participants were staff members from various...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2025-02-01
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| Series: | Insurance Markets and Companies |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21536/IMС_2025_01_Al-Smadi.pdf |
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| _version_ | 1832544853045542912 |
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| author | Mohammad O. Al-Smadi |
| author_facet | Mohammad O. Al-Smadi |
| author_sort | Mohammad O. Al-Smadi |
| collection | DOAJ |
| description | The significance of companies’ readiness for digital transformation is becoming more widely recognized. This study, focusing on insurance companies in Jordan, aims to investigate the impact of organizational readiness on digital transformation. The study participants were staff members from various departments and administrative levels within the insurance companies, and the study population included all insurance companies in Jordan. This study uses convenience sampling to gather the required data by distributing an online questionnaire of 39 questions. A total of 245 valid responses were received and analyzed using partial least squares structural equation modeling. The results of the study prove that change valence positively influences digital transformation. The results also show that change efficacy, incorporating resource, IT, and cognitive readiness, positively affect digital transformation. Moreover, the results confirm that contextual factors incorporating cultural, strategic, and partnership readiness positively impact digital transformation. Further, employees’ work experience moderates the relationships between organizational readiness constructs and digital transformation. These results indicate that the insurance companies in Jordan should implement a comprehensive approach that encompasses an organizational rehabilitation strategy. |
| format | Article |
| id | doaj-art-d4f58fd588cb45a88232226930d38cdd |
| institution | Kabale University |
| issn | 2616-3551 2522-9591 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Insurance Markets and Companies |
| spelling | doaj-art-d4f58fd588cb45a88232226930d38cdd2025-02-03T09:12:23ZengLLC "CPC "Business Perspectives"Insurance Markets and Companies2616-35512522-95912025-02-01161334110.21511/ins.16(1).2025.0321536Insurance sector readiness for digital transformation: Empirical evidence from JordanMohammad O. Al-Smadi0https://orcid.org/0000-0002-5100-7910Assistant Professor, Department of Finance and Banking, Faculty of Business, Philadelphia University, AmmanThe significance of companies’ readiness for digital transformation is becoming more widely recognized. This study, focusing on insurance companies in Jordan, aims to investigate the impact of organizational readiness on digital transformation. The study participants were staff members from various departments and administrative levels within the insurance companies, and the study population included all insurance companies in Jordan. This study uses convenience sampling to gather the required data by distributing an online questionnaire of 39 questions. A total of 245 valid responses were received and analyzed using partial least squares structural equation modeling. The results of the study prove that change valence positively influences digital transformation. The results also show that change efficacy, incorporating resource, IT, and cognitive readiness, positively affect digital transformation. Moreover, the results confirm that contextual factors incorporating cultural, strategic, and partnership readiness positively impact digital transformation. Further, employees’ work experience moderates the relationships between organizational readiness constructs and digital transformation. These results indicate that the insurance companies in Jordan should implement a comprehensive approach that encompasses an organizational rehabilitation strategy.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21536/IMС_2025_01_Al-Smadi.pdfdigital transformationinsurance sectorJordanorganizational readiness |
| spellingShingle | Mohammad O. Al-Smadi Insurance sector readiness for digital transformation: Empirical evidence from Jordan Insurance Markets and Companies digital transformation insurance sector Jordan organizational readiness |
| title | Insurance sector readiness for digital transformation: Empirical evidence from Jordan |
| title_full | Insurance sector readiness for digital transformation: Empirical evidence from Jordan |
| title_fullStr | Insurance sector readiness for digital transformation: Empirical evidence from Jordan |
| title_full_unstemmed | Insurance sector readiness for digital transformation: Empirical evidence from Jordan |
| title_short | Insurance sector readiness for digital transformation: Empirical evidence from Jordan |
| title_sort | insurance sector readiness for digital transformation empirical evidence from jordan |
| topic | digital transformation insurance sector Jordan organizational readiness |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21536/IMС_2025_01_Al-Smadi.pdf |
| work_keys_str_mv | AT mohammadoalsmadi insurancesectorreadinessfordigitaltransformationempiricalevidencefromjordan |