Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products

Marketing research intended to deepen the degree of consumer perception regarding the consumption of dairy products

This marketing research aimed to deepen the level of consumer perception regarding the consumption of dairy products, using the CAWI (Computer Assisted Web Interview) method. The study was conducted online, targeting a representative sample of consumers, and aimed to identify the main factors influ...

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Bibliographic Details
Main Authors: Violeta GAGU (LEOCĂ), Constanța Laura ZUGRAVU, Gheorghe Adrian ZUGRAVU
Format: Article
Language:English
Published: Galati University Press 2025-03-01
Series:ACROSS
Subjects:
marketing research
dairy products
consumer perception
CAWI
sustainability
consumer behaviour
Online Access:https://www.gup.ugal.ro/ugaljournals/index.php/across/article/view/7368
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