Librarians and Marketing: An Ambiguous Relationship
While librarians show a growing interest for marketing, their concept of marketing seems inaccurate. Librarians' outlook is mostly organizational, and focused on sales- and product-oriented stratégies which fail to embrace a truly client-centered marketing orientation. After a brief review of...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Türk Kütüphaneciler Derneği (Turkish Librarians' Association)
1996-12-01
|
| Series: | Türk Kütüphaneciliği |
| Online Access: | http://tk.org.tr/index.php/TK/article/view/1502 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!