EXPLORING THE LONG-TERM SHIFTS IN CONSUMER ENGAGEMENT WITH NON BANKING FINANCIAL SERVICES IN A HYBRID DIGITAL ECONOMY

EXPLORING THE LONG-TERM SHIFTS IN CONSUMER ENGAGEMENT WITH NON BANKING FINANCIAL SERVICES IN A HYBRID DIGITAL ECONOMY

This article examines the long-term changes in consumer engagement with non-banking financial services within the framework of a hybrid digital economy, focusing on the impacts of technological advancements, demographic shifts, and regulatory changes. The widespread adoption of digital financial...

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Bibliographic Details
Main Author: ENACHESCU VLADIMIR-AURELIAN
Format: Article
Language:English
Published: Academica Brâncuşi 2025-04-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
hybrid digital economy
consumer behavior
digital finance
consumer engagement.
Online Access:https://www.utgjiu.ro/revista/ec/pdf/2025-02/16_Enachescu.pdf
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